The two companies announced a new deal Monday wherein a Paramount+ Essential package will be provided to Walmart+ customers at no additional cost.
Paramount+ offers content from the Paramount, CBS and former Viacom libraries. Other Walmart+ perks include free shipping and discounts on gasoline at applicable locations. The service is currently $98 yearly or $12.95 monthly.
The move is an attempt to compete with Amazon, which has Amazon Prime for retail and Amazon Prime Video for streaming, along with other benefits. Amazon Prime is currently $139 yearly, or $14.99 monthly.
“We know Walmart+ is providing members real value in their every day – from grocery shopping to filling up their tank and more. With the addition of Paramount+, we are… delivering entertainment for less, too,” Chris Cracchiolo, general manager of Walmart+, said in a statement.
Paramount Streaming’s chief strategy officer Jeff Schultz added that “pairing Walmart‘s expansive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership.”
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